Colorsponge creates vibrant new advertising campaign for Brazilian brand Havaianas.
A global brand, the name Havaianas immediately makes you think of flip-flops. But the name also instantly invokes thoughts of sunshine, holidays, the beach and many other lovely summery things.
Aware of this, Spain-based creative agency Colorsponge incorporated all of these elements together with vibrant, eye catching colours in this new advertising campaign for the popular rubber sandal.
Each illustration features the Haviana flip-flop as the centrepiece, each of which bursts into into a scene of delicious colours and summer-inspired objects. The beautiful rainbow of colour is what hits you first, followed by the detailed illustrations of everything from beach umbrellas and palm trees to monkeys and summery fruits.
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